Monthly Archives: August 2018

The Secret Behind the Success of Swedish Brands

A Way of Thinking When most people think of Swedish they probably think of something clean and efficient, whether it be in the field of industry, fashion or design. Throughout many areas of consumerism, the Swedish love for simple, minimalistic and highly functional products has permeated the world and benefitted people from all walks of…

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How Swedish Design Has Influenced the World

When one thinks of Swedish design, it is tempting to be simplistic and think only in terms of Ikea! Without a doubt the brand has revolutionized the world of design and its accessibility for the man in the street. But what is it about the design elements that reflect the very recognizable Swedish hallmark? Certainly,…

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